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Our Story

We are a team of food nerds who love kitchen gear and cookware. We weigh the pros and cons of every product the way an ordinary buyer would, and we tell you what is worth your time and money.

We spend our time tinkering with modern cooking tools, and we share what we learn first hand.

We keep asking why one pan or ingredient works for us and another does not, and we look for the techniques and tips that make us better cooks. We run a lot of experiments. We inspect equipment and test food myths in our home lab.

Away from the stove, we spend time with our kids, families and friends. We hike, surf and fish at the local rivers, and a few of us play guitar. Our favorite movie is Ratatouille. Nobody has ever argued about that.

How it started

It did not start with an inner calling. We wanted a place to write down, organize and share only the legit, useful information we found on cookware, cutlery and food products.

Then it kept growing, and we went deeper into kitchen equipment.

Our mission

  1. We research and review a little of everything, as long as it belongs in a modern kitchen. That is our one rule.
  2. We focus on what should always be in your pantry, so we test a wide range of cookware and food. We look for the best match for your budget and your routine.
  3. You do not need to be an expert to start cooking. We lay out solutions that are easy to follow, in a clear order.
  4. Cooking should be fun and open to everyone. Age and gender do not matter.
  5. We value your trust. We list a product only after systematic, first-hand testing in our home lab.
  6. This is not a recipe site. Use it as a hub for practical suggestions and guides on cooking techniques, cookware comparisons and reviews.

What we believe

  1. Anybody can cook. It may take time, but you will get there. You need the right equipment, cookware, tips and a few tricks with ingredients.
  2. A modest home kitchen does not take a lot of money or space. It takes the right resources, a sharp eye for detail and a little inspiration.
  3. Simple and luxurious cooking are not opposites. We want both.

Our goal

If you are new to cooking, perfection is overrated. Learn it for fun, without stress. You get better through your day-to-day cooking.

  1. Give you the cooking resources and ideas you need most. Making the dinner table beautiful is not our strength, so we leave that to you.
  2. Never compromise on sustainable, healthy eating.
  3. Keep our content up to date. We revise it based on ongoing testing and your suggestions.

What we do not do

  1. We do not trick you with fake recipes or made-up tips.
  2. We are not professional bloggers, and this is not a blogging site built to fool you.
  3. We do not do marketing mumbo-jumbo.
  4. We do not push products for profit. We recommend what is trustworthy and reliable, because everything we publish has to be worthy of your time and money.

Worthy of Your Time and Money.

Do you have a question about a product or one of our recommendations? Want us to review something specific? Contact us any time. If you want to show us your kitchen or tell us about your baking, we would love to hear it.

Happy cooking.